cleanrowsYour team searches the platform
- Each user gets a seat, often with a credit allowance.
- Reps filter the shared database for matching contacts.
- Exports or reveals use credits, depending on the plan.
- Contacts go into sequences, the dialer or your CRM.
Clean Rows vs B2B data subscriptions
Clean Rows vs B2B data subscriptions
A list service or a platform?
A data subscription gives your team a shared B2B contact database to search, usually priced per seat. Clean Rows researches one list to your brief and delivers the file, priced per list. Different tools for different jobs.
Subscription plans vary by provider · Compare your actual quotes
FEATURE VS FEATURE
Clean Rows vs subscription data platforms at a glance
Clean Rows is a done-for-you B2B data provider: we research a custom B2B lead list to your ICP when you order and deliver it as a file. A subscription data platform is software your team logs into to search a shared B2B contact database.
| Feature | Clean Rows | Typical subscription |
|---|---|---|
| Researched to your brief | Yes | No |
| Sourced when you orderSubscriptions draw on an existing database | Yes | No |
| Self-serve database search | No | Yes |
| Outreach tools, such as sequencesVaries by platform | No | Yes |
| Native CRM integrationsVaries by platform | No | Yes |
| No seat fees | Yes | No |
| No subscription needed | Yes | No |
| Free way to tryClean Rows sample · free tiers or trials on many platforms | Yes | Yes |
THE REAL DIFFERENCE
Search a B2B contact database yourself, or outsource lead list building?
The biggest difference isn’t the data. It’s who spends the time finding it. Salesforce’s 2026 State of Sales report found the average seller spends 40% of their time selling. Filtering a database and cleaning exports competes for the rest.
We research to your brief
- You describe the audience and exclusions once.
- You review a 100-lead sample before paying.
- We source the full list fresh and check it.
- You receive a CSV or Google Sheet to use anywhere.
SIDE BY SIDE
How Clean Rows compares with a B2B data subscription
Subscription platforms differ in price, credits and features, so treat this as a guide to the two models, not a quote. A subscription includes far more software; Clean Rows only supplies the list.
Scroll sideways to see every column.
| Aspect | Clean Rows | Typical subscription |
|---|---|---|
| What it is | A done-for-you B2B lead list service | Software with a shared B2B contact database, often with outreach tools |
| How you get data | We research contacts to your brief and deliver a file | Your team searches the database and exports or reveals contacts |
| When data is sourced | When you order, against your ICP | Drawn from the provider’s existing database, updated on its own schedule |
| Pricing model | One-time packages: $25 for 1,000 leads, $199 for 10,000, $799 for 50,000; custom quote from 100,000 | Usually per seat, billed monthly or annually; larger plans are often custom-quoted |
| Minimum commitment | No subscription; one package at a time | A monthly or annual subscription |
| Credits | Not used; the price covers the agreed list | Often included per seat, with limits on exports or reveals |
| Self-serve search | No | Yes |
| Outreach tools | None; use your own tools | Often included, such as sequences or a dialer |
| CRM connection | File import from CSV or Google Sheet | Often native integrations |
| Try before buying | 100-lead sample before the first paid order | A free tier or trial on many platforms |
| Agency client work | Agencies may use lists to run campaigns for clients; reselling the data is not permitted | Check the license: some plans limit sharing data with clients |
CHOOSING HONESTLY
When a data subscription fits, and when a custom B2B lead list does
Many teams are better served by a subscription. A delivered list fits a narrower set of situations, and it helps to know which one you’re in.
A subscription may fit better if
- Your reps prospect every day and want to search for themselves
- You want data, sequences and pipeline in one place
- You rely on intent signals or ongoing CRM enrichment
- Many people need access to the same database
A delivered list may fit if
- You need one defined list for a campaign, not a platform
- Nobody has time to search, filter and clean exports
- You’d rather pay per list than per seat each month
- You run campaigns for agency clients from separate lists
WHAT CLEAN ROWS DOES NOT PROVIDE
A B2B lead list, not a sales platform
Clean Rows has no searchable database, sequencing, dialer, intent data, tech-stack enrichment or live CRM sync. A delivered list does not guarantee inbox placement, replies or meetings. See what’s in the file and package pricing.
STRAIGHT ANSWERS
Questions about B2B data subscriptions and delivered lists
Have a more specific brief? Ask us directly.
What is a B2B data subscription?
A B2B data subscription is software that gives your team access to a shared B2B contact database. Users search it, export or reveal contacts with credits, and usually pay per seat or on an annual contract.
Is Clean Rows cheaper than a B2B data subscription?
It depends on how you use data. Subscriptions usually charge per seat, often with credit limits; Clean Rows charges once per list, from $25 for 1,000 leads. Compare the total cost for your team size, volume and how often you need new contacts.
Does Clean Rows have a database my team can search?
No. Clean Rows is a managed service: we research contacts to your brief when you order and deliver a file. There is no platform to log into or search.
How fresh is the data in a Clean Rows list?
Each list is sourced when you order. We research contacts against your ICP at that point and check business emails before delivery, rather than exporting records from a pre-built database.
Does Clean Rows include sequences or a dialer?
No. Clean Rows delivers the list only. You run outreach in the email, calling or CRM tools you already use.
Can I use a Clean Rows list alongside a subscription platform?
Yes. Clean Rows delivers a standard CSV or Google Sheet. Check the import requirements of whichever tool you plan to use it in.
SOURCES
- Salesforce, State of Sales report (2026)Survey of 4,050 sales professionals, published 3 February 2026: the average seller spends 40% of their time selling. Checked 30 September 2026.
- Clean Rows pricingStandard packages and what is confirmed before payment.
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Try a delivered list.
Start with 100 leads.
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