Your team searches the platform
- Each user gets a seat and a credit allowance.
- Reps filter Apollo’s database for matching contacts.
- Revealing an email uses 1 credit; a phone number uses 8.
- Contacts go into sequences, the dialer or your CRM.
Clean Rows vs Apollo
Apollo is a sales platform your team logs into to search contacts, run sequences and manage deals. Clean Rows is a service that researches a list to your brief and delivers the file. Different tools for different jobs.
Apollo details checked on 29 September 2026
FEATURE VS FEATURE
A quick scorecard of what each option includes. The detailed, sourced comparison follows below.
| Feature | Clean Rows | Apollo |
|---|---|---|
| Researched to your brief | Yes | No |
| Self-serve database search | No | Yes |
| Sequences and dialer | No | Yes |
| Intent data | No | Yes |
| Native CRM integrations | No | Yes |
| No seat fees | Yes | No |
| No subscription neededApollo paid plans are monthly or annual | Yes | No |
| Free way to tryClean Rows sample · Apollo free plan | Yes | Yes |
THE REAL DIFFERENCE
The biggest difference isn’t the data. It’s who spends the time finding it, and what you are paying for along the way.
SIDE BY SIDE
Apollo details come from Apollo’s pricing page, checked on 29 September 2026. Apollo includes far more software; Clean Rows only supplies the list.
Scroll sideways to see every column.
| Aspect | Clean Rows | Apollo |
|---|---|---|
| What it is | A managed B2B list-building service | A sales platform with a contact database, outreach and deal management |
| How you get data | We research contacts to your brief and deliver a file | Your team searches the database and reveals contacts with credits |
| Pricing model | One-time packages: $25 for 1,000 leads, $199 for 10,000, $799 for 50,000; custom quote from 100,000 | Per seat. Free plan at $0; Basic $49, Professional $79 and Organization $119 per seat per month billed annually, or $65, $99 and $149 billed monthly |
| Minimum commitment | No subscription; one package at a time | Monthly or annual subscription; Organization requires at least 3 seats |
| Credits | Not used; the price covers the agreed list | Included per seat, for example 30,000 per seat per year on annual Basic; an email uses 1 credit and a phone number 8 |
| Self-serve search | No | Yes, with filters on all plans and advanced filters on paid plans |
| Outreach tools | None; use your own tools | Sequences, dialer, deliverability tools and meeting scheduling |
| Intent data | Not offered | Intent topics included, with limits by plan |
| CRM connection | File import from CSV or Google Sheet | Native integrations including Salesforce and HubSpot |
| Try before buying | 100-lead sample before the first paid order | Free plan with limited credits; 14-day trial on paid plans |
| Agency client work | Agencies may use lists to run campaigns for clients; reselling the data is not permitted | Listed plans are for internal business use; sharing with customers needs a separate agreement |
CHOOSING HONESTLY
Many teams would be better served by Apollo. A delivered list fits a narrower set of situations, and it helps to know which one you’re in.
WHAT CLEAN ROWS DOES NOT PROVIDE
Clean Rows has no searchable database, sequencing, dialer, intent data, tech-stack enrichment or live CRM sync. A delivered list does not guarantee inbox placement, replies or meetings. See what’s in the file and package pricing.
It depends on how you use data. Apollo charges per seat with credits included; Clean Rows charges once per list. Compare the total cost for your team size, volume and how often you need new contacts.
No. Clean Rows is a managed service: we research contacts to your brief and deliver a file. There is no platform to log into or search.
No. Clean Rows delivers the list only. You run outreach in the email, calling or CRM tools you already use.
Apollo’s pricing page says its listed plans are for internal business use, and that sharing data with customers or reselling it requires a separate agreement. Check Apollo’s current terms for your situation.
Clean Rows delivers a standard CSV or Google Sheet. Check the import requirements of whichever tool you plan to use it in.
Apollo’s pricing and plan details were checked on 29 September 2026 on Apollo’s own pricing page. Prices and features can change, so confirm on apollo.io before deciding.
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