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    <title>Clean Rows blog</title>
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    <description>Guides on building B2B prospect lists, buying B2B data and keeping lead data fresh.</description>
    <language>en-us</language>
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      <title>B2B data decay: how fast contact data goes stale</title>
      <link>https://www.cleanrowsdata.com/blog/b2b-data-decay</link>
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      <description>B2B contact data decays by about 22.5% a year as people change jobs. See how fast a list goes stale and how to keep your B2B data fresh.</description>
      <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
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      <title>What to check before you buy a B2B email list</title>
      <link>https://www.cleanrowsdata.com/blog/buy-b2b-email-list</link>
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      <description>Before you buy a B2B email list, check the source, how fresh it is, what “verified” means, ICP fit, fields, license terms and total cost. Here’s how.</description>
      <pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
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